Napoleon Hill was born on October 26, 1883, in a one-room cabin in Pound, Virginia. His mother died when he was nine years old. His family was dirt poor. The odds were stacked completely against him.
At 13, he started writing for local newspapers using a secondhand typewriter his stepmother gave him. That was the beginning of a career that would eventually change the world — though no one knew it yet.
At 20 years old, he got an assignment that would change everything: interview the richest man in America, Andrew Carnegie.
"Whatever the mind can conceive and believe, it can achieve."
— Napoleon HillAndrew Carnegie was the wealthiest man on earth. He could have talked to anyone. But something about the young Napoleon Hill intrigued him. After a three-day conversation, Carnegie made him an offer that would consume the next 20 years of Hill's life.
Carnegie challenged Hill to interview over 500 of the most successful people in America — people like Henry Ford, Thomas Edison, Theodore Roosevelt, and John D. Rockefeller — and distill the secrets of their success into a philosophy anyone could use.
There was no salary. No guarantee. Just a belief that the work mattered. Hill accepted.
After two decades of research, interviews, and personal struggle — Hill published Think and Grow Rich in 1937. It was released during the Great Depression, when millions of Americans had lost everything.
The book became an instant phenomenon. It didn't just teach people how to make money — it rewired how they thought. It introduced the concept of the subconscious mind as a tool, not just a mystery. It said your thoughts are things. That desire, faith, and persistence could transform a life.
It has now sold over 100 million copies worldwide. It has influenced presidents, billionaires, athletes, and artists. And it was played into the ears of a 16-year-old named Jayden for 7 straight nights while he slept — by a father who believed in its power.
"The subconscious mind works day and night. Through a method of procedure unknown to man, the subconscious mind draws upon the forces of Infinite Intelligence for the power with which it voluntarily transmutes one's desires into their physical equivalent."
— Napoleon Hill, Think and Grow RichHill's most powerful teaching was about the subconscious mind. He believed that the subconscious mind never sleeps — it processes information, solves problems, and attracts opportunities 24 hours a day, 7 days a week.
He taught that by feeding the subconscious the right information repeatedly — through autosuggestion, repetition, and emotion — a person could literally reprogram their mind for success.
That's exactly what happened to Jayden. While his conscious mind slept, his subconscious was absorbing the philosophy of the greatest success teacher who ever lived. Night after night. Word after word. Idea after idea.
Jayden Jaxx — the brand — is the physical proof that it worked.
Start your own reprogramming. These are Napoleon Hill's most powerful works.
The original. The one that started it all. 13 principles of success distilled from 500 interviews with the world's wealthiest people. Over 100 million copies sold.
Get It On Amazon →Hill's masterwork — the full 16-lesson course he created before Think and Grow Rich. More detailed, more powerful. The complete philosophy in one volume.
Get It On Amazon →Written in 1938 but kept secret for 73 years. Hill reveals the forces that keep people stuck — fear, procrastination, indecision — and how to defeat them. Raw and unfiltered.
Get It On Amazon →* As an Amazon Associate, Jayden Jaxx earns from qualifying purchases.
Napoleon Hill died in 1970. But his words live on — in books, in audiobooks, and in the subconscious mind of a 16-year-old boy in Florence, South Carolina, who had no idea his father was playing Think and Grow Rich into his ears every night while he slept.
Jayden Jaxx is the brand that was born from that experiment. Every shirt, every collection, every design carries the fingerprints of Napoleon Hill's philosophy. The mind is the most powerful tool you own. These clothes are the reminder.
Shop The Collections →